O objetivo é investigar os modos de imbricação e/ou separação entre o sujeito e a empresa. ) criação, gerenciamento e divulgação de uma empresa associada à plataforma de vídeos do YouTube. Essa pesquisa elege como material específico de análise uma sequência de cursos oferecidos pelo “ YouTube Academy” para a (. Grandes corporações como Google, Facebook e Amazon participam desse processo tanto no eixo da infraestrutura econômica, quanto na produção discursiva que sustenta ideologicamente as relações de trabalho determinadas pelo Aparelho Digital. ( shrink)Īutogestão, autoempreendedorismo, infotrabalho, trabalho intermitente, criptomoeda, uberização, proletariado de serviços e servidão digital delineiam uma série de designações indicativas das mudanças das condições de (re)produção do Capital nas suas formas contemporâneas.
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These findings provide the basis of a series of recommendations for universities looking to optimize their use of YouTube and promotional video design to market to international students. In addition, different universities have various student-targeted segments. The implications of these findings are that, although, transnational higher education has been profoundly globalized, culture still plays a significant role in marketing practice for the recruitment of mobile students. The results reveal that while the pattern of use of YouTube for two-waycommunication with viewers, information contents and appeal messages among sampled universities is fairly homogenous, some marked differences emerge when cultural background and global position ranking of the university are taken into account. This study reports the results of a study analyzing the content of 140 higher education promotional videos from 14 countries available on (. Universities have engaged in efforts to sell themselves to prospective students and promotional videos are among the most widely used marketing tools for this purpose. In today’s global higher education environment, international students represent not only an important source of external income for universities: the degree of cross-border student mobility also reflects the internationalization of higher education sector. Finally, we discuss our findings, as well as directions for future research and recommendations for users, industry, and policy-makers. After that, we present our results, which are consistent with the radicalization hypothesis. We begin by contextualizing our study in the framework of technological seduction. The current study represents the first systematic, pre-registered attempt to establish whether and to what extent the recommender system tends to promote such content.
To date, the problem of radicalization via the YouTube recommender system has been a matter of speculation. Critics of YouTube have alleged that the recommender system tends to recommend extremist content and conspiracy theories, as such videos are especially likely to capture and keep users’ attention. This is a seemingly innocuous design choice, but it has a troubling side-effect. YouTube optimizes for watch-through for economic reasons: people who watch a video through to the end are likely to then watch the next recommended video as well, which means that more advertisements can be served (. The alleged mechanism for this radicalizing process is YouTube’s recommender system, which is optimized to amplify and promote clips that users are likely to watch through to the end. YouTube has been implicated in the transformation of users into extremists and conspiracy theorists.